Vowels and Consonants for Sale

I’m Heather Berard, a freelance copywriter, creative and editor based out of Calgary, Alberta. Whether you need copy that’s short or long, technical or wacky, online or on a billboard, I write it all, and I write it well.

The best part about freelance writing, aside from working in my pajamas, is the chance to learn anything and everything about the industry or product I'm writing for. Ask me about tanning, crop fungicide, Toyotas, skiing in the Canadian Rockies, railroads, pet food or electrical power generation, and you just might learn something new. Since I became a copywriter, everyone wants to be on my team for Trivial Pursuit.

Writing and Creative Services


Online:
  • Websites
  • Online display ads
  • eNewsletters
  • Google text ads
  • Content organization
  • Information architecture/Usability

Technical Writing:
  • White papers
  • Proofreading/Editing
  • Support documentation
  • Press releases
Traditional:
  • Creative concepting
  • Billboards
  • Direct Mail Pieces
  • Brochures
  • Print advertisements
  • Taglines
  • Magazine articles
  • Posters

Scriptwriting:
  • Radio commercials
  • Promotional video scripts
  • Viral video scripts

Recent Awards